Juratoys - Argos
A leading French creator and distributor of educational games and toys.

Toys

Orgelet, France

Entry in 2018

Exit in 2022

Buyer: Maped

Juratoys - Argos
“Argos has always listened to us and supported us. We have been able to take advantage of their expertise and that of its other companies.”

Ludovic Martin

CEO

FRANCE

What we achieved together

Improved product design

Development geared towards early childhood learning.

Environmental focus

Plastics consumption was reduced by 5.3 tonnes per year.  

The company organised the planting of 4,500 trees every year, including 1,500 in France.

It focused on using FSC wood and cardboard as well as packing materials derived from recycled plastic bottles.

International expansion

International sales increased to almost half the total.

Digitalisation 

Focus on digitalisation of the company’s marketing activities and its relationships with its distributors and end-customers.

Acquisitions

Merger with the Belgian company Lilliputiens in 2020.

Growth

Annual revenue grew from €50m in 2018 to more than €80m, in 2022.
“Juratoys’ management managed both rapid organic growth and the integration of Lilliputiens, while continuing to carry out ground-breaking, strategic and transformative ESG initiatives.”

Managing Partner

FRANCE

Latest News

Argos sells Juratoys to Maped

Argos, an independent European investment fund, has agreed to sell Juratoys, a designer and distributor of toys and games (Janod, Kaloo and Liliputiens brands) to the family-owned Maped group, a leader in school, writing, colouring and office supplies.

Read more »
Jean-Pierre Di Benedetto - Argos

Jean Pierre Di Benedetto

Managing Partner

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Louis Godron - Argos

Louis Godron

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Karel Kroupa - Argos

karel Kroupa

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Gilles Lorang - Argos

Gilles Lorang

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