How a coffee shop launch can reshape a market
In June 2026, Routin launched its new range French Pâtisserie 1883 in Paris — at Copains, a prescriber coffee shop.
This was a strategic move to shift coffee shop usage and strengthen 1883’s position as an influence-driven market shaper.
- What changed? Routin moved from “new flavours” to drinkable pastry experiences, turning iconic French classics into a new beverage language.
- Why does it matter? Coffee shops are becoming experience destinations, and consumer desire increasingly drives professional adoption.
- What value does it create? A scalable platform with 9 signature creations, designed to travel internationally and inspire new menus.
Swipe through the carousel to see how a launch can create a new usage territory — and unlock value through influence.
